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What Is the Forecasted Market Size of the Nursing Products Market by 2029?
The nursing products market size has grown strongly in recent years. It will grow from $5.28 billion in 2024 to $5.68 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to a rising number of working women, increasing birth rates in developing nations, growing awareness of maternal health, rising healthcare expenditure, and increasing demand for home healthcare.
The nursing products market size is expected to see strong growth in the next few years. It will grow to $7.56 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to the growing geriatric population in need of nursing support, the rising incidence of preterm births and C-sections, the increasing penetration of E-commerce channels, rising government initiatives for maternal care, and growing urbanization and changing lifestyles. Major trends in the forecast period include advancements in breast pump technology, integration of smart features in nursing devices, technology adoption in postnatal care products, developments in sustainable and eco-friendly nursing solutions, and advancements in material science for comfort and safety.
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What Are the Significant Market Forces Driving the Nursing Products Market Performance?
The rising number of working women is expected to propel the growth of the nursing products market going forward. Working women refer to women who actively participate in the workforce and earn an income through jobs or professions. The number of working women is increasing due to higher educational attainment, enabling them to access better job opportunities. Nursing products help working women by providing convenience and support for breastfeeding and baby care, allowing them to balance work responsibilities with their child’s nutritional needs. For instance, in March 2023, according to a report published by the US Department of Labor, a US-based government agency, the growth in the total number of women in the labor force by 2031 will be largely driven by those aged 25 to 54, who are projected to add around 2.9 million workers. Therefore, the rising number of working women is driving the growth of the nursing products market.
What Are the Primary Market Segments in the Nursing Products Market?
The nursing products market covered in this report is segmented –
1) By Type: Breast Pump, Nursing Bra, Nipple Cream, Pumping Accessories, Nursing Pillow, Nursing Cover, Nursing Pad, Nursing Station, Other Types
2) By Usability: Reusable, Disposable
3) By Distribution Channel: Online Retail, Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Specialty Stores
4) By Application: Postpartum Care, Infant Feeding, Lactation Support
5) By End-User: Hospitals And Clinics, Home Healthcare, Nursing Homes And Long-Term Care Facilities, Ambulatory Surgical Centers (ASCs)
Subsegments:
1) By Breast Pump: Manual Breast Pumps, Electric Breast Pumps, Wearable Breast Pumps, Hospital-grade Breast Pumps, Battery-powered Breast Pumps
2) By Nursing Bra: Maternity Bras, Pumping Bras, Sleep Nursing Bras, Sports Nursing Bras, Seamless Nursing Bras
3) By Nipple Cream: Lanolin-based Creams, Organic Or Natural Creams, Medicated Creams, Vegan Formulas, Oil-based Balms
4) By Pumping Accessories: Storage Bags Or Containers, Pumping Bottles, Flanges And Shields, Tubing And Valves, Pump Cleaning Supplies
5) By Nursing Pillow: Wrap-around Pillows, Inflatable Nursing Pillows, Travel-size Nursing Pillows, Adjustable Nursing Pillows, Multipurpose Pillows
6) By Nursing Cover: Poncho-style Covers, Apron-style Covers, Infinity Scarf Covers, Convertible Covers, Blanket-style Covers
7) By Nursing Pad: Disposable Nursing Pads, Reusable Nursing Pads, Silicone Nursing Pads, Organic Cotton Pads, Hydrogel Pads
8) By Nursing Station: Rocking Chairs Or Gliders, Changing Tables, Storage Units, Nursing Carts, Lighting And Comfort Accessories
9) By Other Types: Breast Shells, Milk Collection Cups, Nursing Sleepwear, Lactation Massagers, Nipple Shields
Which Disruptive Trends Are Reshaping the Competitive Landscape of the Nursing Products Market?
Major companies operating in the nursing products market are focusing on developing innovative solutions, such as hands-free breast pumps, to enhance convenience, mobility, and comfort for nursing mothers. A hands-free breast pump refers to a wearable, portable breast pump designed to fit inside a bra, allowing mothers to express milk discreetly and comfortably without using their hands. For instance, in June 2025, Ameda Inc., a US-based medical equipment manufacturing company, launched a GLO Wearable Breast Pump to enhance convenience and mobility for nursing mothers. It offers true hands-free, hospital-strength pumping with 15 customizable suction levels, a discreet design, and up to 100 minutes of battery life, making milk expression comfortable, convenient, and efficient for busy moms. Its purpose is to empower mothers to pump confidently anytime, anywhere, without compromising comfort or efficiency.
Who Are the Established and Emerging Companies Competing in the Nursing Products Market?
Major companies operating in the nursing products market are Cardinal Health Inc., Johnson & Johnson, Abbott Laboratories, 3M Healthcare, Medline Industries LP, Koninklijke Philips N.V., Becton Dickinson and Company (BD), Fresenius Kabi AG., Smith & Nephew, Coloplast A/S, Hollister Incorporated, Pigeon Corporation, Artsana S.p.A., Medela AG., Evenflo Feeding Inc., Mapa GmbH, Mayborn Group Limited, Dr. Brown’s, Lansinoh Laboratories Inc., Narang Medical Limited, Cliniva Healthcare, Uzinmedicare Co. Ltd.
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Which Region Is Expected to Dominate the Nursing Products Market During the Forecast Period?
North America was the largest region in the nursing products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nursing products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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