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How Is the Doll, Toy, And Game Market Growth Forecast from 2025 to 2029?
The doll, toy, and game market size has grown strongly in recent years. It will grow from $128.26 billion in 2024 to $138.26 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to media and entertainment tie-ins, seasonal and holiday demand, globalization and licensing, parental influence on purchases, retail merchandising strategies.
The doll, toy, and game market size is expected to see strong growth in the next few years. It will grow to $189.9 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to inclusive and diverse representation, e-commerce dominance, parental emphasis on stem toys, social media influence, global toy safety standards, rise of retro and nostalgic toys. Major trends in the forecast period include eco-friendly and sustainable toys, educational and steam toys, collectibles and limited editions, toy subscription services, robotics and coding toys.
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What Are the Key Growth Factors Supporting the Doll, Toy, And Game Market Expansion?
The doll, toy and game manufacturing market are expected to benefit from steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) stated that the global GDP growth was 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a decline in the historic period is further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Greater economic growth is likely to drive public and private investments, joint ventures, and foreign direct investments in the end-user markets, thereby driving the market during forecast period.
What Segments Are Covered in the Doll, Toy, And Game Market Report?
The doll, toy, and game market covered in this report is segmented –
1) By Type: Electronic Toys, Non-Electronic Toys
2) By Product Type: Games And Puzzles, Infant And Pre-School Toys, Construction Toys, Dolls And Accessories, Video Games, Other Product Types
3) By Material: Plastics, Wood, Metal, Other Materials
4) By Distribution Channel: Departmental Stores, Online, Other Distribution Channels
Subsegments:
1) By Electronic Toys: Educational Electronic Toys, Remote-Controlled Toys, Interactive Plush Toys, Video Game Consoles And Accessories
2) By Non-Electronic Toys: Action Figures, Dolls And Dollhouses, Building Blocks And Construction Sets, Board Games And Puzzles, Arts And Crafts Kits
How Are Current Trends Influencing the Doll, Toy, And Game Market Growth?
NFC (near field-communication) technology is increasingly being integrated with toys and games to enable interaction and improve engagement. NFC allows users phone to interact within a radius of about 4 cm and provides a wireless connection between devices. NFC stickers and inlays can be inserted in game controllers and consoles, as well as physical toys and cards. Users can also link controller and consoles in gameplay by simply tapping the other NFC device. NFC enabled game consoles, NFC enabled cars, NFC enabled board games are some other products that use this technology. For instance, Mattle introduced hot wheels id, which enable kids to race their NFC-enabled hot wheels on its smart track and scan their collections into a free iOS app. In the app, which acts as a virtual garage, kids can track speed and laps via infrared sensors in the Hot Wheels Race Portal, which scans your cars and connects to classic Hot Wheels tracks. Sphere, Anika Drive are some other companies offering NFC enabled cars.
Who Are the Key Players Driving the Doll, Toy, And Game Market?
Major companies operating in the doll, toy, and game market include Sony Group Corporation, The Toy Quest Ltd., Nintendo Co.Ltd., The Lego Group, Bandai Namco Holdings Inc, Hasbro Inc., Mattel Inc., Bigjigs Toys Ltd., VTech Holdings Limited, Dorel Industries Inc., Funko Inc., Tomy Company Ltd., Fisher-Price, Brandstätter Group, Dream International Limited, Jakks Pacific Inc., Spin Master Corporation, Ravensburger AG, Sanrio Company Ltd., Playmates Toys Limited, LeapFrog Enterprises lnc., Hape International, MGA Entertainment Inc., Moose Toys Ltd., Goliath Games, Learning Resources Ltd., WowWee Group Limited, Epoch Co., Schleich GmbH, Crayola LLC, Gibsons Games Company, Hornby Railways, Basic Fun Inc.
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How Does Doll, Toy, And Game Market Growth Vary Across Major Regions?
Asia-Pacific was the largest region in the doll, toy, and game market in 2024. Western Europe was the second largest region in the doll, toy, and game market. The regions covered in the doll, toy, and game market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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