Focused on real-world business use, this report highlights what’s changing in the pet wearable market and what companies should prepare for next.
Pet Wearable Market Valuation Forecast: What Will The Market Be Worth By 2025?
The pet wearable market size has grown rapidly in recent years. It will grow from $3.94 billion in 2024 to $4.49 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to pet owner concerns for pet health and safety, increase in pet ownership and humanization, wearable technology adoption in other sectors, veterinary recommendations for monitoring, regulatory standards for pet safety.
The pet wearable market size is expected to see rapid growth in the next few years. It will grow to $8.52 billion in 2029 at a compound annual growth rate (CAGR) of 17.4%. The growth in the forecast period can be attributed to expansion of telemedicine for pets, customized pet health and wellness plans, ai-driven pet behavior analysis, growth in pet fitness and activity tracking, smart pet products and accessories. Major trends in the forecast period include wearables for specific pet species (e.g cats, birds), wearable tech for pet emotion recognition, augmented reality experiences for pets, pet data marketplaces and analytics, subscription-based pet monitoring services.
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What Are The Key Factors Driving Growth In The Pet Wearable Market?
The rise in demand for pet monitoring globally contributed to the pet wearable market’s growth. Pet owners often view pets as family members and are willing to spend on pet products and services. According to the 2023-2024 APPA National Pet Owners Survey, conducted by the American Pet Products Association, 86.9 million U.S. families bought new pets during the pandemic. Additionally, according to the Pet Food Manufacturers Association, a UK-based trade body for the pet food industry, 3.2 million households in the UK acquired a new pet during the COVID-19 pandemic. The increase in the number of pets indicates a rise in demand for pet-related goods, including pet wearable devices.
Emerging And High-Growth Segments In The Global Pet Wearable Market
The pet wearable market covered in this report is segmented –
1) By Product Type: Smart Collar, Smart Camera, Smart Harness and Vest, Other Product Types
2) By Technology: RFID Devices, GPS, Sensor, Bluetooth, Other Technologies
3) By Application: Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Other Applications
Subsegments:
1) By Smart Collar: GPS Tracking Collars, Activity Monitoring Collars, Health Monitoring Collars
2) By Smart Camera: Interactive Cameras, Pet Monitors with Treat Dispensers, Surveillance Cameras
3) By Smart Harness and Vest: GPS-Enabled Harnesses, Activity Tracking Vests, Safety Vests with LED Lights
4) By Other Product Types: Smart Leashes, Wearable Health Monitors, Pet Activity Trackers
Pet Wearable Market Future Trends
Companies operating in the pet wearable market are increasingly adopting IoT (Internet of Things) technology in pet tracking devices to allow pet owners to seamlessly track the activity and location of their pets. IoT-enabled pet tracking devices utilize IoT technology that uses GPS (Global Positioning System) or cellular tower triangulation to pinpoint the tracker’s location. This data can be accessed by a companion application that is installed on the pet owner’s smartphone. The advantages of IoT-enabled pet trackers include high precision in location tracking, geofencing notifications if the pet leaves a specified area, and longer battery life. For instance, in March 2024, PetPace, a US-based pet health monitoring technology company, launched PetPace 2.0, an AI-powered smart dog collar. This collar features continuous monitoring of vital signs, including temperature, pulse, respiratory rate, and activity levels, using non-invasive sensors and advanced machine learning technology. Its significance lies in its ability to provide near real-time health insights, enabling early detection of potential health issues and enhancing overall pet wellness, while also facilitating remote assessments by veterinarians.
Key Pet Wearable Company Insights:
Major companies operating in the pet wearable market include Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num’axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.
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How Does Pet Wearable Market Growth Vary Across Major Regions?
North America was the largest region in the pet wearable market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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