Developed by experienced analysts, this report offers in-depth insights for understanding competition and customer behavior in the pet supplements industry.
Pet Supplements Market Analysis & Forecast: 2025-2029
The pet supplements market size has grown strongly in recent years. It will grow from $2.27 billion in 2024 to $2.43 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to increased pet ownership, veterinary recommendations, humanization of pets, ageing pet population, rising awareness of preventive care.
The pet supplements market size is expected to see strong growth in the next few years. It will grow to " $3.3 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to premiumization of pet products, personalized nutrition for pets, rise in pet healthcare spending, e-commerce dominance, innovations in delivery formats. Major trends in the forecast period include integration of technology, customized and functional formulas, expansion of product range, online retail and subscription models, transparency in sourcing and manufacturing.
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What Are The Factors Driving The Pet Supplements Market?
Rising concerns about animal welfare significantly contribute to the growth of the pet supplements market going forward. Animal welfare refers to how an animal is managed with the conditions in which it lives. Pet supplements are used to provide animals with nutrition and treatment for various diseases to improve animal welfare. For instance, according to an April 2023 article released by the American Pet Products Association (APPA), a US-based trade organization, OTC medicine and wellness products sales are projected to increase from $31.5 billion in 2022 to $32.1 billion in 2023. The sales of vet care and products are projected to grow from $35.9 billion in 2022 to $37.0 billion in 2023. Therefore, a rise in concerns about animal welfare will drive the pet supplements market.
What Segments Are Covered In The Pet Supplements Market Report?
The pet supplementsmarket covered in this report is segmented –
1) By Supplement Type: Essential Fatty Acids, Probiotics, Antioxidants, Multivitamins, Enzymes, Other Supplements
2) By Product Form: Chewable, Soft Gels, Capsules, Other Forms
3) By Pet Type: Dogs, Cats, Other Pets
4) By Distribution Channel: Online E-commerce, Retail Stores
5) By Application: Skin And Coat, Hip And Joint, Digestive Health, Other Applications
Subsegments:
1) By Essential Fatty Acids: Omega-3 Fatty Acids, Omega-6 Fatty Acids
2) By Probiotics: Live Cultures, Prebiotic Fibers
3) By Antioxidants: Vitamins, Polyphenols, Carotenoids
4) By Multivitamins: Complete Multivitamin Formulas, Specific Breed or Age Formulations
5) By Enzymes: Digestive Enzymes, Systemic Enzymes
6) By Other Supplements: Joint Support Supplements, Herbal Supplements, Calming Supplements, Specialty Condition Supplements
What Are The Main Trends, Positively Impacting The Growth Of Pet Supplements Market?
Major companies operating in the pet supplements market are developing new pet supplements to meet the growing demands of pet owners and introducing new applications and offerings, such as vegan supplements. For instance, in September 2022, Opal Pets, a US-based vegan animal nutrition provider, launched Perfect Powder, a new vitamin supplement. The powder is a complete vitamin, mineral, and amino acid supplement that can augment a well-rounded plant-based diet. Perfect Powder contains calcium, B vitamins, amino acids, L-carnitine, taurine, and other necessary minerals for dogs. It is made from organic Canadian sea kelp and Omega 3s derived from algae.
Which Are The Major Players Operating In The Global Pet Supplements Market?
Major companies operating in the pet supplements market include Nestle S.A., Mars Inc., Zoetis Inc., Bayer Animal Health, Hill's Pet Nutrition, iVet Professional Formulas, Blue Buffalo Pet Products Inc., Kemin Industries, Ceva Santé Animale, Dechra Pharmaceuticals plc, Affinity Petcare S.A., Kemin Industries Inc., NOW Foods Inc., Four Paws Inc., Nutramax Laboratories Inc., FoodScience Corporation, PetHonesty, VetriScience Laboratories, Novotech Nutraceuticals, Honest Paws LLC, NutriScience Innovations LLC, Ark Naturals, Dr. Harvey's, Health Extension Pet Care, Aviform Ltd, The Higgins Group Corp, Fromm Family Foods
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Pet Supplements Market Regional Insights:
North America was the largest region in the pet supplements market in 2024. The regions covered in the pet supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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