This report presents a fact-based view of the bird healthcare and supplements sector to help companies respond to market shifts and uncover growth potential.
What Is The Current Outlook For The Bird Healthcare And Supplements Market By 2025?
The bird healthcare and supplements market size has grown strongly in recent years. It will grow from $2.36 billion in 2024 to $2.52 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to increased pet bird ownership, humanization of pets, awareness of avian health issues, educational campaigns by veterinarians and organizations, and regulatory developments.
The bird healthcare and supplements market size is expected to see strong growth in the next few years. It will grow to $3.28 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to the expansion of online retail platforms, increasing demand for natural ingredients, rising disposable income, focus on preventive healthcare, and increased awareness of avian diseases. Major trends in the forecast period include integration of blockchain technology, development of smart feeders integrated with IoT technology, use of AI-driven analytics, integration of biotechnology in formulating supplements, and development of specialized avian probiotics.
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What Are The Key Driving Factors For The Growth Of The Bird Healthcare And Supplements Market?
Rising pet bird ownership is expected to propel the growth of the bird healthcare and supplements market going forward. Bird ownership refers to the responsibility of caring for and meeting the physical and emotional needs of a pet bird. Pet bird ownership is rising as more people seek emotional fulfillment and companionship, with birds offering an ideal balance of affection and intelligence for those seeking close bonds in smaller living spaces. Bird healthcare and supplements are essential for bird ownership, as they help maintain the bird's health, prevent diseases, and improve its overall well-being, ensuring a longer and happier life. For instance, in May 2022, according to the report published by Mérieux NutriSciences, a France-based food safety company, nearly 4 million birds were kept as pets by 1.5 million households in 2022, marking an increase of almost 23% compared to the previous year. Therefore, rising pet bird ownership is driving the growth of the bird healthcare and supplements market.
Global Bird Healthcare And Supplements Market Report Segmentation
The bird healthcare and supplements market covered in this report is segmented –
1) By Product Type: Vitamins, Probiotics, Herbal Supplements, Mineral Supplements, Other Product Types
2) By Target Bird Species: Parrots, Canaries, Finches, Pigeons, Budgerigars
3) By Formulation Type: Pills And Capsules, Powders, Liquids, Soft Chews, Gummies
4) By Distribution Channel: Online Retail, Specialty Pet Stores, Veterinary Clinics, Super markets, Direct Sales, Other Distribution Channels
5) By Application: Digestive Health, Immune Support, Bone Health, Other Applications
Subsegments:
1) By Vitamins: Vitamin A Supplements, Vitamin D3 Supplements, Vitamin E Supplements, Multivitamin Complexes, Water-Soluble Vitamin Blends
2) By Probiotics: Lactobacillus-Based Supplements, Bacillus Subtilis Probiotics, Yeast-Based Probiotics, Multi-Strain Probiotic Blends, Prebiotic-Probiotic Combinations
3) By Herbal Supplements: Echinacea Extract Supplements, Garlic-Based Immunity Boosters, Turmeric (Curcumin) Blends, Neem-Based Detox Supplements, Aloe Vera Digestive Aids
4) By Mineral Supplements: Calcium And Phosphorus Blends, Zinc-Enriched Supplements, Iron Supplements, Magnesium Blends, Electrolyte And Trace Mineral Premixes
5) By Other Product Types: Amino Acid Supplements, Omega-3 And Omega-6 Fatty Acid Supplements, Immune Enhancers, Enzyme Supplements, Anti-Stress Tonics And Appetite Stimulants
What Are The Key Trends And Market Opportunities In The Bird Healthcare And Supplements Sector?
Major companies operating in the bird healthcare and supplements market are focusing on developing innovative formulations, such as bird feed supplements, to enhance the overall health, immunity, and productivity of birds. Bird feed supplements refer to additional products or ingredients added to a bird’s regular diet to provide essential nutrients, vitamins, minerals, or other beneficial compounds that may not be present in sufficient quantities in standard feed. For instance, in March 2025, Refit Animal Care, an India-based manufacturer of veterinary products, launched FEATHER GLOW, a revolutionary bird feed supplement designed to promote optimal feather growth, enhance skin health, and strengthen immunity in birds. This supplement is enriched with essential fatty acids, vitamins (A, D3, E, B6), minerals such as zinc, and antioxidants to support healthy feathers, prevent feather picking, and improve skin moisture and elasticity. It also boosts overall bird vitality and helps in disease resistance.
Who Are The Leading Players In The Bird Healthcare And Supplements Market?
Major companies operating in the bird healthcare and supplements market are Hagen Group, Versele-Laga NV, Beaphar Limited, Kaytee Products Inc., Vetafarm Pty Ltd, The Higgins Group Corp., Avitech Nutrition Private Limited, HomeoPet LLC, Kaylor of Colorado Inc., Lafeber Company, Millpledge Limited, Nekton GmbH, Pretty Bird International Inc., Psittacus Catalonia S.L., Roudybush Inc., Sunseed Company Inc., The Birdcare Company Ltd., Totally Organic Pellets Inc., Vetark Products Limited, Birdtrac.
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Which Region Is Projected To Hold The Largest Market Share In The Global Bird Healthcare And Supplements Market By 2029?
North America was the largest region in the bird healthcare and supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bird healthcare and supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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